Everything you need to create care for new mothers, handed to you whole.
The roadmap, the protocols, the staff training, and a team that has done this before, walking you through it one stage at a time. It’s the same program behind New Jersey’s first Center for Perinatal Mood and Anxiety Disorders, now built for yours.
A 30-minute call, no cost, no proposal. We’ll tell you which build fits you.
What makes the Bloom Program Build different
A seven-stage build taken directly from New Jersey’s only designated intensive outpatient perinatal psychiatric program, one of roughly eleven in the United States.
Clinical escalation, payer mapping, and front-line triage in one build, delivered in the order a program actually has to be built.
You don’t have to figure this out. We already did.
Every Bloom Program Partner gets the same complete build. You adapt it to your setting instead of starting from a blank page.
Inside the Bloom Program Partner portal: stages, videos, and downloads.
A seven-stage roadmap
What gets built, in what order, by whom, and what it costs, laid out in the order things actually have to happen. Nothing opens before the piece underneath it is ready.
Every document, already written
Screening protocols, escalation plans, clinical pathways, follow-up schedules, and the templates behind them. Ready to download and make your own.
Training for your people
From the front desk to the prescriber, everyone learns what to look for and exactly what to do next, with videos they can return to.
Your private portal
You see the whole roadmap from day one. Each stage opens when you’re ready for it, with its videos, downloads, and checklists in one place.
Us, alongside you
Shannon and the team guide every stage, answer the questions that come up along the way, and come back after launch to make sure it holds.
Any size
One therapist or a whole hospital wing. The same program, at your scale.
Every Bloom Program Partner starts from the same proven foundation. What changes is how much of it you build. Find the line that sounds like you.
For OB, pediatric, midwifery and doula practices
Recognize
“We see pregnant and postpartum women, but we don’t treat mental health.”
You will never treat these patients, and you do not need to. You need to screen correctly, understand what you are looking at, and know exactly where to send someone. This is the starting point for most practices.
For practices with therapy or prescribing
Respond
“We can treat this population, and we need the structure around it.”
You can already treat this population. What is usually missing is the structure around it: what happens at a score of 14 versus 22, who takes the call at midnight, and what gets measured.
For health systems and dedicated centers
Build
“We’re opening a dedicated center, wing, or service line.”
A service line, not a service. This is the work of standing up a perinatal mental health center inside an existing system — the version Lisa has already done, and the reimbursement questions that stall most programs before they open.
For programs already built
Sustain
“We’ve already built it, and we want it to last.”
A program that is never looked at again drifts. We come back, work through the same checklist you were given at the start, and tell you the truth about what is holding and what is not.
Not talks given. Programs that opened, took patients, and are still running, all built on the same seven stages you would follow.
340/moPatients seen
At the Center this model was built on — every month, ongoing.
17.03 → 9.15EPDS scores
Average depression screening score, intake to one month of treatment.
$5MFederal appropriations
Secured for PMAD screening and treatment resources, nationally.
Monmouth Medical CenterRWJBarnabas Health · Long Branch, New JerseyMonmouth Medical Center receiving its Bloom certification.
New Jersey’s first Center for Perinatal Mood and Anxiety Disorders
Designed and directed from the ground up: integrated therapy, medication management, peer support, group programming, and a defined escalation pathway. It remains the only designated intensive outpatient perinatal psychiatric program in New Jersey, and one of roughly eleven in the United States.
Open since 2017 · roughly 340 patients a month · 18 staff
Built by the person the country calls to explain this.
You may have heard Lisa Tremayne, RN, on a podcast. This is the work behind the interviews: how Bloom started, what she built in New Jersey, and what you get when you build a program with us.
Nearly an hour on perinatal mental health: what these illnesses look like, why they are missed, and the kind of dedicated care Lisa built in New Jersey and now helps health systems build through Bloom.
Truth & Justice, Season 18, Episode 38 · September 2026
Plain language
What these illnesses actually are.
These are different conditions with different symptoms, different timelines, and different levels of urgency, and they get collapsed into one word constantly.
1 in 5birthing parents experience a perinatal mental health condition
It is the most common complication of childbirth — more common than gestational diabetes or preeclampsia — and it is the one least likely to be screened for consistently.
1–2 in 1,000experience postpartum psychosis
A different and far rarer condition than postpartum depression. Onset is usually sudden and within the first weeks after birth. It can involve confusion, agitation, sleeplessness, and beliefs or perceptions that are not real, and it can fluctuate hour to hour. It is a psychiatric emergency and it is treatable.
Under 20%of those with symptoms receive treatment
Stigma is part of it. So is a system where the person most likely to notice — a nurse, a pediatrician, a lactation consultant, a family member — was never taught what to look for or what to do next.
Questions
What people ask before they build.
What is the Bloom Program Build?
The Bloom Program Build is a seven-stage framework for building a perinatal mental health program, from screening and escalation through the clinical pathway, follow-up, and daily operations. It is the same model behind New Jersey’s first Center for Perinatal Mood and Anxiety Disorders at Monmouth Medical Center. Each client gets the protocols, templates, staff training videos, and a private portal, with the Bloom team guiding every stage.
Who is Bloom for?
Any organization that sees pregnant and postpartum patients. OB, pediatric, midwifery, and doula practices use the Recognize build to screen correctly and refer well. Practices with therapists or prescribers use Respond to put structure around care they already deliver. Health systems use Build to open a dedicated center or service line, and established programs use Sustain for an annual audit.
How do you start a perinatal mental health program?
In a fixed order. First, define exactly who the program serves and who it refers out. Second, write the safety plan: what happens when a screening score comes back high, and who takes the call after hours. Only then open intake, set the clinical pathway and follow-up schedule, and tune daily operations. Escalation comes before marketing, always.
What does a perinatal mental health program need in place before it sees its first patient?
A written policy on who the program serves and who it does not; named referral partners for anything out of scope, such as a higher level of care, substance use, eating disorders, and domestic violence; an escalation decision tree with a reachable on-call contact; and a screening protocol with written score thresholds. Programs that open without these tend to take on acuity they cannot hold.
Who founded Bloom?
Lisa Tremayne, RN, PMH-C, CBC, and Shannon Hayes. Lisa co-developed New Jersey’s 2005 universal perinatal depression screening program, the first in the nation, then created and directed New Jersey’s first Center for Perinatal Mood and Anxiety Disorders at Monmouth Medical Center (RWJBarnabas Health), which now sees roughly 340 patients a month. Shannon leads Bloom’s operations and program builds.
Is Bloom the same organization as The Bloom Foundation?
Yes. Bloom began in 2017 as The Bloom Foundation, a nonprofit run by the same founders. It is now Bloom, a private perinatal program design and training practice operated by Village Found, LLC in Eatontown, New Jersey. The people and the work are the same.
Does Bloom treat patients?
No. Bloom is a consulting and training practice that helps health systems and practices build perinatal mental health programs. It does not provide treatment or medical advice. If you or someone you know needs help now, call or text the National Maternal Mental Health Hotline at 1-833-TLC-MAMA (1-833-852-6262), or call or text 988.
How does working with Bloom start?
With a free 30-minute call to work out which build fits your organization and budget. Next comes discovery, where the Bloom team walks your patient journey end to end and documents what exists, what is missing, and what is risky. Then your private portal opens and the first stage unlocks.
Start your Program Build, book Lisa, or ask a question.
Everything starts with an email. Program inquiries get a reply within a day to set up your free 30-minute call. Media requests are answered the same day; say what you need and by when.
